The Themis Project - Reaching Audiences
Since the start of the 2024 academic year, La Scène de recherche has been coordinating the Themis project—one of the six components of the national research program on Cultural and Creative Industries (PEPR ICCARE), led by the CNRS. This strategic program aims to support the transformation of the cultural and creative industries by helping them adapt to digital, economic, and social changes. It promotes close collaboration between the humanities, social sciences, and computer science, with a focus on the co-construction, co-creation, and co-promotion of knowledge and practices.
The Themis project aims to rethink the issue of cultural democratization. Based on the observation that profound changes—whether cyclical or structural—are taking place in the cultural practices of the French people, Themis serves as a hub for reflection and experimentation on ways to reach and engage audiences in all their diversity.
Whether the focus is on the drivers of cultural offerings, communication and public relations, pricing, or cultural outreach, Themis aims to share experiences and provide analyses to improve our understanding of the transformation of cultural audiences. These analyses, co-produced with the cultural and creative industries, will not only shed light on their own practices but also provide insights to guide future cultural policies.
Upcoming Acceleration Days:
- Friday, September 25, 2026 – Itinerancies: toward and with audiences, between the renewal of dissemination formats and the art of living
→ Scène de recherche, Gif-sur-Yvette - Series of acceleration days “When Indicators Take Center Stage: From Data to Indicators, Quantifying Cultural Audiences”
⚡ June 12, 2026 - The Development of Audience Indicators in Culture
→ MUCEM, Marseille
⚡ December 2026 - How Audience Indicators Shape Culture
→ Marseille
⚡ June 2027 - From Data to Indicators: Quantifying Cultural Audiences
→ Location to be determined - Friday, January 29, 2027 – The Making of the Audience: Who Are the Small Programming Committees?
→ Scène de recherche, Gif-sur-Yvette - May 3–9, 2027 – The Worlds of Arts and Cultural Education
→ Cerisy International Cultural Center, Cerisy-la-Salle
Launch of the research seminar
At the intersection of all the humanities and social sciences addressing issues related to cultural audiences, understood in all their heterogeneity and diversity, the THEMIS project’s new interdisciplinary seminar highlights recent research.
The sessions will focus on the following themes: Work and professions, regional issues, social stratification and culture, culture beyond institutional walls, childhood socialization, and the design and use of audience studies.
This work received government funding administered by the National Research Agency (ANR) under the France 2030 program, grant number ANR-23-PEIC-0003.
This work received government funding administered by the National Research Agency (ANR) under the France 2030 program, grant number ANR-23-PEIC-0003.